On the heels of the recent SoCal beef recall and a property being sold abut the Hollywood Sign, PETA announced an idea yesterday of buying or, at least, renting the next-door land to place 5-letters to the left of the Hollywood sign. If all becomes said and done (they wish), Hollywood's icon would read "Go Veg Hollywood."

PETA does not have the $20 million needed to purchase the property, but they "did write to the real estate company today to negotiate a deal for renting the space until they’re able to sell it."

It wouldn't be the first time the Hollywood sign's lettering has changed -- it used to read "Hollywoodland." More fun facts about the sign, like CalTech's prank, can be found here.

Recent vegetarianism on LAist
-- He's Just Not That Into You... And You're Meat
-- Vegan Breakfast at Madeleine Bistro
-- Raw Oatmeal, Cinnamon Rolls & Smoothies
-- Homemade Vegan Soup at Pane Dolce

Image provided by PETA