LAist: Perez Hilton to run Record Label with Warner Bros.?

worriedman

Wed, 27 Feb 2008 09:40:05 -0800

Sure... but 'success' in record sales isn't gauged on percentage-of-Perez's-readership-that-buys-an-album. 20,000 purchases is a shit ton for a breaking band, or new act.

Andy Sternberg

Tue, 26 Feb 2008 15:17:18 -0800

If 20,000 readers buy a record based on a Perez Hilton recommendation, that's only about 1% of the 2 million or so unique monthly visitors to perezhilton.com. Not the greatest direct marketing ratio it would seem...

worriedman

Tue, 26 Feb 2008 14:33:28 -0800

Its actually NOT a dumb move for Warner. We may not like him, but he can sell records (downloads) far more effectively than the Warner Bros Music marketing department can. From a business perspective, it can only help the company make dough.

carlosthedwarf

Tue, 26 Feb 2008 12:40:49 -0800

vomit

db

Tue, 26 Feb 2008 12:28:39 -0800

And record companies are wondering why they are failing so miserably.