For my money, the best overall ad campaign for the Super Bowl was Garmin's last year. The initial ad above is great, but what makes the campaign stand out is all the additional web only stuff, including surprisingly funny interviews with the ad's heroes and villains and a music video from Steve "Grim Reaper" Grimmett(!)

Catch the extra videos after the jump.

Interview With Garmin-Man

Interview with Maposarus

Music Video with Steve Grimmett(!)

Steve Grimmett Interview (!!!)