LATimes.com relies on Google's Adsense service to deliver relevant online ads. Any time an ad is clicked on, the Times makes a few cents. Essentially, this means the Times is profiting from sales of "performance-enhancing drugs" as scores of readers visit the site searching for more on the MLB scandal that has blown up after the release of the so-called Mitchell Report Thursday.

What happens if you mosey up to the search box at LATimes.com and enter "steroids" in hopes of accessing the entire archive or recent Times reporting on the scandal?

Well, kids, while dozens of articles (some apparently written in the future) appear at left, it's hard to ignore the grey box at right loaded with sponsored ads for such items as "Real Anabolics... Buy Legal Roids."

LATimes.com is well aware of the conflicts that come with contextual advertising -- no ad box appears alongside search results for terms such as "porn" or "sex," for example. But, for now at least, "freaky big, cartoon like muscles" are just a click away.