September 4, 2007
The Most Deceptive Sign in LA

Update: Read the exclusive interview we conducted with the sign
As you drive down Sunset Blvd.eastbound toward Vermont you might see a yellow sandwich board sign at the corner of Edgemont advertising what seems to be a dozen roses for $4.
Since the area has several hospitals (Kaiser, Children's, Hollywood Pres), such a deal would seem like the sort of hidden gem that you'd expect LAist to share with you.
But the sign is hiding a dark secret. In fact it hopes that you see it in the dark. It relies on the fact that you will see it obscured in traffic.

If you get out of your car you can clearly see that the price is actually $4.99...
...and that price is only for a half dozen. Meaning this glorious sign is really advertising roses for $10 a dozen, not $4.
Poorly played, yellow sign, poorly played.
Update: Read the exclusive interview we conducted with the sign
photos by Sonny I. LaVista for LAist



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I call shenanigans!!!
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C'mon, Tony, what kind of action do you think you're gonna get for four-dollar roses? And now this chick knows she's not worth even 10 bucks?
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You should provide the name and phone number of this business and ask all readers to call them and demand they change their sign. A few hundred calls should make them realize the error of their ways.
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I think it is meant to be funny
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Great sign! But why would you be driving? Driving is for assholes.
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There is another sign like that not too far from LA in Riverside, CA on the 215N-- it says in enormous letters -- FREE TINT. Upon closer inspection it actually says FREEway TINTing. Total BS.
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4 bucks a half dozen is 8 bucks a dozen.
You know. 4+4=8
So they're 8 bucks a dozen.
Just sayin'.
If you're going to correct somebody, be correct yourself.
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If you're going to correct somebody, be correct yourself.
Indeed.
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4+4 = 8 , yes... but u didn't even read the above, perhaps you were too busy being a wanker.
4.99 + 4.99 = 9.98 a dozen
And btw mate, if you're going to be a 13 yr old know it all, at least know wtf u are talking about first.
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"If you're going to correct somebody, be correct yourself."
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I think all of you are a bunch of pansies, talking about roses. Next you all are gonna discuss the color pink. I think I will leave before that discussion starts.
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It is funny the comments are almost as amusing as the sign. :D
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4 bucks a half dozen is 8 bucks a dozen.
You know. 4+4=8
So they're 8 bucks a dozen.
Just sayin'.
Dude...there is something wrong with your brain...clearly you failed to read the article...$4.99 per 1/2 doz lady
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It must be an American thing I guess: it's a stupid rip off intented for even more stupid people.
But you know what, YOU buy it! HA!
Eurotrash.
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I like how in this guy's mind, it was more likely Tony didn't know that 4+4=8 than he had just misread the sign. Particularly considering the whole point of the post was that the sign was deceptive.
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I have to say that I live in Tyler, TX which claims to be "The Rose Capital of the Nation." Here you can easily get 1 Dozen beautiful, great smelling roses for $2. Gotta love it.
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Gotta love it.
Yeah. Except for the part where you have to live in Tyler, TX.
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Are you all serious? You're telling me 4+4 doesn't = 10? I guess I'd better go through the last 27 years of my check register. I could be off by a few $$$$$.
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I see this kind of sh!t all the time, they figure that by the time you get to the counter, and they ring you up at $10, that you'll just say screw it, and buy it anyways. I don't think I've ever seen the fine print that small, especially on an A-frame. I don't think its meant to be funny either.
To the dooshbag who can't read. It says 4.99 (the 99 is small, hence the enlarged pic below it), not 4 bucks. So its 9.98.
If your going to correct somebody, who is correcting somebody, be correct yourself!