Who's Living The Posh Life?

Even if you can't marry a Spice Girl, you can still treat yourself like soccer royalty at Alpha (8625 Melrose Ave, West Hollywood, 310-855-0775). The high end men's store has gone out of their way to welcome LA's newest star, creating this window display and sending David Beckham a housewarming package including:

"Los Angeles" (Coffee Table Book)
Gravis Flip Flops
"Cool Spots Las Vegas" (Book)
Surfer Magazine's Guide to SoCal Surf Sports
Andrew Christian Underwear with soccer balls
Archipelago Botanicals Madagascar Candle
Midnight Soul 2 CD
Soft Shine Hair Wax from Yucca
Black Book Los Angeles
Splendid Thermal Tee (light blue)
Silver Necklace
Richard James Socks
Geo F Trumper Shaving Soap

We don't know if he's been using all these gifts, but we do know that Chelsea's players stopped by and bought Mandarina Duck Man Cologne, 2Xist Underwear, Kinetix Tee Shirts, and Bosca Hanging Dop Kits.

While David is getting this high-end treatment, we hear Victoria was seen eating lunch at TGI Fridays in Woodland Hills the other day (her kids were apparently playing soccer at nearby Pierce College). What, she couldn't get a reservation at Applebees?

If you don't want to find yourself watching Beckham's debut in any ol' chain, check out Gridskipper's guide to LA soccer bars, suggested by David Markland.

Photo by Chad Michael Morrisette.