
Aaaah, Beverly Hills - Los Angeles' beacon of wealth and privilege. I don't think I've been there in over ten years. But on Tuesday I had an entire day to just wander the streets. Normally, I don't trust popular opinion. Maybe it's because I grew up in the 80s, when popular opinion gave us big shoulder pads, bigger hair, the Star-Wars defense system, Hall and Oats and Chubacca-like eyebrows. But that mistrust caused me to deny myself Nirvana, Anne Rice, and Krispy Kreme donuts for many years. So maybe I should just give some popular spots a chance. I decided to spend the day checking out the places everyone loves, and everyone else loves to hate.
(More after the jump)

Zagat Buzz had mentioned the "notable opening" of Burger 90210. The name was so wrong, but the promise of hundreds of different burger combinations was so right. Everyone there was so nice, I really wanted to like the place. I really did. There are about 10 different burgers, and then a bunch of build-your-own-burger toppings. I thought I'd try the Brit Burger, which had an egg on it, and my husband, Bob went for bacon and avocado. The burgers were so thick. They were overwhelming. I could only eat a few bites. Maybe I'd go back if I had an iron deficiency - or was crazed with PMS. The bread was squished, like flatbread. I have heard they use LaBrea Bakery buns, but they were awful. Maybe they set a box of meat on that batch. Or maybe the thinness was to emphasize the massive meat (I wish I could put an echo effect on my voice here). It was just too much. The burger somehow managed to be greasy and dry at the same time. But the toppings were excellent. The egg yolk broke just right (If you are a Fatburger fan, you know what I mean), the bacon was flavorful and the avocado was at its peak of ripeness. The french fries were serviceable, but the onion rings were ridiculously greasy. As I looked around the white, vaguely space-aged "Milk Bar" diner decor, it hit me. I felt like I was in an American themed restaurant in Europe. All of the components were there, but everything was just slightly off.

Of course, the next stop in my Anthropological investigation had to be Pinkberry. I walked in like a drunk sailor entering a tattoo parlour - knowing I would regret it, but with the irresistable lure of thrill-seeking. I liked the decor. I liked the round lamps and the wall of strange Pinkberry paraphernalia. I ordered green tea with the only thing that seemed to go with green tea, little white chips. Yogurt chips? White chocolate? I wasn't sure, but at least they were not Fruity Pebbles. I thought I was prepared. I really did. But there was nothing that could prepare me for that. Nothing. I couldn't help but exclaim,"Oh my God! What is this MADE out of ??" The "Super Sweet 16" teens looked at me like I was from another planet. A guy at the next table offered helpfully, "goat cheese?" And his friends laughed at him. But that was exactly the tang it had. I think I have broken the recipe. Take some goat cheese and remove everything that is good about it. Remove all of the the fat and creaminess. Then vaporize it so it turns into a gas. Now freeze that gas. And that is what Pinkberry tastes like, tangy, frozen air. (Pinkberry is PEOPLE).

I think this neighborhood around the 400 block of Beverly is on the "wrong side of the tracks" of Beverly Hills. Almost every storefront was a fast food chain. Then, as if to prove to me that this really was the sticks, or that white trash chic has fully taken over, I saw that horror of horrors, the mud flap girl. She has transcended the trucker tire and will be spattered with mud no more. Thanks to you, Ashton Kutcher, Mud Flap Girl has finally made it.

What else could possibly be on my list but Sprinkles? So we headed over to the ritzier section of Beverly Hills, on Little Santa Monica. Their selection changes daily, and it was a Tuesday. We got red velvet, black and white, orange, lemon, and chocolate. My teeth are still aching from the sugar. I didn't realize it was possible to stuff that much fat into a cupcake. Maybe the fat they are siphoning out of Pinkberry is being pumped through an underground pipe to Sprinkles. The chocolate flavor in the chocolate cupcake was not very pronounced, and the sugary frosting overwhelmed any flavor that was there. The red velvet was slightly better because of the cream cheese frosting. They did well with the lemon and orange. The flavors were intense enough to hold up to the fat and balance the sweetness, and the cake was light and spongey. It seems like the people who love Sprinkles the most are cute, thin girls who are splurging and going off their strict diets. I think they are in some kind of sugar withdrawl and the only way to stop the shakes is by mainlining.

Those Sprinkles fans better slow down, though, at least from the looks of the magazine rack I passed. Smoky eyes, sunken cheeks, greasy hair...it looks like heroin chic is coming back. Get ready to starve yourselves into the negative sizes, girls. Slowly back away from the cupcake.

I knew as soon as I threw away my hypodermic needles they would come back in style again.

(All photos by Elise Thompson)




i really like hall & oates.
ummm... could you bitch about anything else? like how shitty the traffic was on this day? or how someone walked too slow in front of you? sounds like someone needs to get laid.
My mom (now deceased) made the best cupcakes I have ever tasted in my life. I grew up eating my mom's cupcakes. Nothing fancy, just made straight from store bought cake mix (shout out to Betty Crocker et. al.) frosting, and yes, sprinkles (lots of sprinkles).
But she made them with love. For Halloween, she used to pass out cupcakes instead of candy (yes it was a long time ago) and my friends and neighbors would line up down my driveway just to get a cupcake for Halloween.
So when I read about this ritzy new cupcake place, Sprinkles, I knew it had to be just another L.A. fad (remember Tae Bo anyone)?
It is amazing how gullible we L.A. folks are. The best treats (yogurt, cupcakes) for me are not from the businesses with the best marketing plan (Pinkberry, Sprinkles), but the ones you associate with fond memories.
The best frozen yogurt I'v ever had was a little yogurt shop across from El Camino College in Torrance ("Breezes"). It was the best because my friend Karen and I would treat ourselves to yogurt after walking a few miles around the track.
Pinkberry was a big disappointment when I finally got around to trying it. It made me long for Breezes frozen yogurt all over again.
That review depressed me. I support and understand a massive outpouring of negativity towards LA's overrated bullcrappery. Just.. not on a Friday.
Dear Guest,
The title should have been a hint that this was going to be a bitch-fest. But I do take requests.
Traffic: They close down a lane on Barham between 9am and 3pm, which caused me to be late for an appointment, which I had to reschedule for the end of the day, which is why I had HOURS and HOURS to wander around taking pictures of storefronts and magazine racks.
People walking slowly: I don't mind unless they step right in my path and stop, completely blocking the sidewalk.
Oh you forgot one...women peeing on the toilet seat. Can we all agree that if we want to pee standing up, we can lift the toilet seat like men do? You don't need the seat down to squat.
As for getting laid, no complaints there, thank you very much. In fact, it's pretty damn good. Of course, if he is willing to listen to me bitch so much, I must be pretty good in bed too.
I agree with you on Sprinkles, it misses more than it hits. It is The Gap of cupcakery, all image and marketing that loses its novelty after you've gotten it home. The Bluebird Cafe in Culver City has a far better cupcake, frosting and all.
But bashing Hall & Oates? I can't go for that.
I like Sprinkles. I like the dark chocolate cupcake. I think it's mostly the icing that I like. I tolerate Pinkberry. But I loved this post!
There are a couple of other things I like about BH -- the Cheese Store of BH, and Paper Source.
Though, I have to say, Paper Source, could you have picked a worse location for your Westside store? Traffic? Lack of parking? You totally should move to Culver City. It rules! (Though I think the cupcakes at the Bluebird Cafe could have better icing.
But -- back to the post -- loved it!
I have no complaints about you complaining. You gave it a fair shot and didn't like what you had. I would like to make a few suggestions which I find make me enjoy the places you are not:
1) As far as pinkberry goes, I really think the best way to go is to enjoy it in its purest form of just the plain yogurt, with some of the fruit toppings. I am a green tea fan (the drink, that is), and have tried the green tea pinkberry yogurt and do not enjoy it. It's a light refreshing dessert, so I find the fruit compliments it the most, and if you must- add the chocolate or yogurt candied drops in addition. You also have to go into eating this dessert recognizing that it's not your typical chocolate dessert. If that's what you're looking for, you'll be disapointed.
2) I have had Sprinkles once in my life and think it was a great way to enjoy it. Firstly, my mother ordered me a boxful for my birthday (step one: if someone else pays for it... it's always better, right? step 2: if they're pre-ordered, you don't have to wait in that silly line out front making all the hype that's already attached an even bigger hype). and secondly, I split all the cupcakes with my friends, because god yes those things are sweet, and huge, and eating more than a few bites will cause you to stop enjoying it. But I guess us Americans love to overindulge.
And no, I'm not a tall gaunt smokey-eyed model. I'm a short, medium build, can't figure out how to achieve the smokey-eye affect girl.
But, in all honesty, I don't mind reading complaining in blogs. I only mind it when the writing is not interesting, but I enjoyed the way you wrote this entry, so it was still a worthwhile read.
I really liked the Sprinkles orange and lemon cupcakes. I just had to take off most of the icing. I would be into trying the pumpkin if I am nearby on a pumpkin day.
But I think I am afraid of Pinkberry now. I really didn't know what to expect at all. I think my tastes are too old-fashioned and I will have to stick to Penguin's chocolate with fresh strawberries.
And every time I ever tried that smoky eye effect, I always looked like I had been punched in the face.
It looks like I am going to be spending a lot more time in Beverly Hills over the next few months so bring on the recommendations! Where is the paper source?
Best food review ever!(?)
Sprinkles - it's just a cupcake people.
Pinkberry - they only offer green tea to wannabe Asianphiles who want to feel more "Asian". I agree with the other guest. Go with the original flavor, knowing that original means plain yogurt, not TCBY (also has an outpost in Beverly Hills) type froyo.
-The real Asian.
you are so wrong with your sprinkles criticism. first, since when are desserts expected to be fat-free, anyway? second, i have checked the facts and sprinkles cupcakes are only about 300 calories – not a bad number, for dessert. and finally, if you are underwhelmed by the taste, well, so be it, but to me, the clever flavors and textures put it far beyond "just a cupcake," as another commenter suggests.
-g
So much about Beverly Hills completely sucks, you could write an encyclopedia on the topic! Pinkberry is repulsive. Sprinkles cupcakes taste like they were made from a Duncan Hines mix, which isn't bad just way overpriced.
But there is one great thing about BH: the people watching! Nowhere else will you see quite so many delusional, surgically enhanced dowagers traipsing around in full pancake make-up. They're especially wonderful when contrasted with the chic shopgirls, the busty, bobble-headed striperellas, the lithe yoga moms and the middle-aged Ferrari-driving douchebags.
As a friend of mine said about the folks in Beverly Hills, "They spend most of their time gossiping and counting each mother's money." Why anyone admires or aspires to this lifestyle is beyond me.
Also seen a lot in BH: tourists!! You can always pick them out -- pastey legs in ill fitting shorts, fanny packs, and dropped jaws.
I can't imagine going someplace and hitting up the premium shopping place as a tourist.