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June 27, 2007

I really want to know Victoria's Secret

Namely, how did Victoria manage to brainwash 80% of the adolescents in LA into thinking that this is cool?

Phi Beta Moron


The Pink line came out in 2004 and was geared toward college co-eds who like to flounce around the dorms in their pajamas. This would explain this idiotic "PHI BETA PINK" and "Pink University" crap. When I see this, my head nearly explodes with a deluge of unanswered questions. For example: Who buys this stuff? Some college co-eds who didn't make Phi Beta Kappa but figured they could fool their friends by wearing this stuff? And why is it that only one of the items that says PINK is actually pink? Is it a society for the colorblind? A society for the reinstatement of the correct use of the word “irony”? Where exactly is Pink University? Are they accredited? Are their most popular majors reproduction and moronic consumer marketing? What does P.I.N.K. stand for? Pathetically Insecure and Neglecting Knowledge? Pussy Inside Needs Kisses?

The thing is, for the (real) college student, my guess is that she would be much more inclined to wear the name of her actual school across her ass, not some made up marketing tool school that had a significantly less stringent admission process and doesn't require SAT scores. This may explain why since 2004 the demographic seems to have changed and is now a big hit with the high school/middle school crowd. One can regularly spot 9th graders at the Grove crowding around the panty tables Victoria's Secret holding up thongs and trying to decide which 5 to get for $25. In the end, it was genius. They've now dragged a whole new unsuspecting group (the 14-19 age range) in through the doors pretending to be cutesy with their PINK sweatshirts and sucked the high school bunch into a store that is bursting at the seams with sex. After all, it's not a coincidence that PINK was their color of choice. We used to sign off our emails in college KOAYPP (kisses on all your pink parts), and now there is the goddamn Pink Taco as if we didn't need it spelled out for us.

don't you have a science fair to get ready for or something? 14 year olds need to think about something else

Several people have called me a "prude" and a "conservative" for being irritated by this (I prefer "socially conscious"), but when I was 15 I got white cotton panties in a pack of 6 from Target and that was the end of it. This was not an issue to be questioned. Maybe it’s because I don’t care much about my own appearance (especially my appearance under my clothes) but I always thought if you were going to spend the extra money to buy satiny panties or thongs, someone else besides myself better be there to appreciate them (not my mother). Otherwise, there were much cooler things to buy with the limited money I had, like CDs or concert tickets or a new backpack for school with lots of pockets for highlighters. So when I see these girls shopping and the ONLY thing in their hands are Victoria’s Secret bags, I start to feel very old and confused. Is this their primary shopping spot because they are showing their panties off to their high school classmates? Does Girls Gone Wild film in high school locker rooms now? Why are they walking proudly with their pink stripped bags in front of their voice-crackling zitty male classmates rather than feigning embarrassment at boys seeing their panties (that's what we used to do!)? Or are bras and panties really in the forefront of the minds of 14 and 15 year old girls these days? (If it's true, can someone come please tie my tubes?)

Kids should not be shopping at Victoria's Secret. Period. They should not be wearing sunkissed on their asses, or all hands on deck across their pubescent boobies. And Victoria's Secret should not have a MySpace sucking the tweens in right and left.

last I heard, that was yellow

Sometimes I can understand fads, like Rubik's Cube or that singing Billy Bass fish that is still in our copy room at work. This particular trend goes way over (or under) my head. That is not pink. That is yellow and green. There is no pink present. Is this supposed to be the clothing version of the Stroop Color-Word Test? How does a trend like this catch on if it makes absolutely no sense? I try to imagine what sort of thought process when someone goes to purchase these items: Oh, how cute! It says PINK but it's yellow! I bet that's some sort of joke I don't get. But if I wear this, people will think I understand it and I have a real sense of humor. Like those people who laugh at Monty Python. I really don't get Monty Python, I mean what is it about... oooh look, Phi Beta Pink. And it's blue! That must be some sort of club that I need to be in. Like delta delta delta. Shit, I wish I'd gone to college, then I could be in one of those Greek or Roman houses or whatever they are.

serious identity crisis

I understand that one may "love pink." I know this woman does. Lady, if you love pink soooo much that your asscheeks are blurting it out to the world all day, why aren't you wearing it? That's like driving around in a motorcycle with a bumper sticker that says I HEART SUVs. Or walking your dog around while wearing a "I love my cat" shirt on. Her buttcheeks may say they love pink, but actions speak louder than words, Mr. Ass. Do you not remember the Cover Girls, 1988?

too little time for what? learning your colors?

So there is so much pink that there is too little time for... what? Going to high school? Being creative? Resisting the pressure of buying into an overpriced fad?

Definitely enough time for posting on the PINK blog, however. Sigh.

the existentialist
What does it mean to live for pink? If someone painted her bike blue, would she die? Would she kill herself trying to paint it back? Would she throw herself in between the bike and the paint can, just to take one for the pink? I'm hoping she has she simply reached self-actualization and has solved her existential crisis by deciding to live for something abstract. Pink.

all hail queen pink

I'm starting to wonder if maybe someone at Victoria's Secret was playing Mad Libs one day and decided to print some of the phrases on the back of sweatpants, just to see who would buy them.

Sweatpants are not royal. In fact after listening to all of the angry fashionistas who hate my blog, the one thing that everyone agrees upon is that sweatpants stay in the home. They should be on house arrest. There should be little ankle monitors attached to them so they cannot be worn outside of a 50 foot radius from the front door.

how many words can you fit on an ass?

Why don't they just put the Declaration of Independence on there and substitute every noun with the word PINK? At least that would be funny.

for the love of God, it's YELLOW

Does it concern anyone that we may have an entire generation of children who believe yellow is pink? Sesame Street has its work cut out for Elmo and friends.

referring to the cotton candy

Props to the Victoria’s Secret marketing team, who successfully convinced millions of women that having color-incongruent script on their bums will somehow make them look like Tyra Banks. Beware: the Pink marketing scheme may actually be a larger conspiracy involving brainwashing and reprogramming. Those underpants may contain tracking devices and voice/thought transmitters. There could be an entire army of Victoria's Secret controlled minions taking over the world in the next year. I would be very careful about what you put on your ass.

well at least now we know what's pink

All photos by Malingering, who will save the assvertising rant for another day.

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Comments (42) [rss]

Hey Malingering- Wouldn't it be fun to post a picture of yourself for your next entry so we can make fun of you? Let's do it! Can you handle a dose of your own medicine? Give us a front a rear shot and let's go to town! Fun! We talk about how you look and what you're wearing, wow, the possibilities are endless!

 

I THOUGHT I WAS THE ONLY ONE WHO DIDN'T UNDERSTAND THIS PINK THING!!!!

 

i agree with the first post

 

I would point out the irony of Guests #1 & 3 making their comments anonymous, but I have a feeling it would be lost on this crowd.

 

"pussy inside needs a kiss"
you have just made me spit up my breakfast. thats hilarious.
- Mike

 

this is the same exact thing i was thinking when this shit came out. even the crap juicy sold i was against it. it's ugly fashion that a lot of people fell for.

 

"a new backpack for school with lots of pockets for highlighters"

I think we are soulmates

 

Also, why would anyone ever need to wear sweatpants in June... in LA?!?!?

 

I hate to break it to you but 15 year old girls aren't that concerned about backpacks anymore. Though I don't think that everyone is running around boning like monkeys, 15 year olds are definitely getting naked around each other and want to wear something other than the girl form of tighty whiteys.
Is the PINK fad insanely stupid? Yes. Is a 15 year old girl experimenting with her own sexual expression insanely stupid? No.
Say hi to a 15 year old girl sometime. You might be pleasantly surprised by her intelligence...or she'll just run away screaming, either way. I'm a high school tutor and they're not always as dumb as you think.
~P

 

Remember the episode that dealt somewhat on this topic. The Paris Hilton episode.

Stupid Spoiled Whore
Original air Date: 2004-12-01
All the fourth grade girls idolize a rich, famous and spoiled socialite. They even have her brand new toy set that comes complete with video camera, night vision filter, play money and losable cell phone. In an effort to impress their idol, the girls pursue the boys to make their own videos.

Kids may not be as dumb as we think but they are naive, impressionable, and most of the times exploited by adults and big business.

 

First of all, if you read LAist, you make fun of people. People in glass houses shouldn't throw stones.

Second, can you believe that in a hundred years, we're gone from, basically full body underwear, wearing a hat every time you go out to...sweatpants and jeans that show your thong. It's not really a step forward, is it?

I always though that Pink was VS's way of maximizing on the Juicy trend.

And finally, I hate people who wear words on their asses.

 

Kids ARE dumb. Their brains aren't done growing. That's why their parents are supposed to keep them from having sex from each other.

 

The first two guests apparently haven't been to Mal's Flickr stream. Plenty of pix of the author to laugh over, some on purpose. :)

Another good article, speaking more truth than some people want to hear. Junior high kids should not be echoing vaginal marketing but that's what is in and has been since Madonna wandered around with her underwear on the outside... and I love the dischord of items not in the pale-red range being labelled Pink. Ce n'est pas une pipe.

Missing TypeKey already... « mushroom »

 

Post #4, does "guest" status really make a difference? I guess they could make a name up, like you could've. Bring on the Mal picture fun!

 

To CarrieM:

Not everything has to do with irony..they probably just didn't want to register.

 

ur old as h3ll. sux.

 

It's like in the movie THEY LIVE. When you put on special sunglasses, you see the word SATAN. As in, "I live for SATAN." and "SATAN forever and ever and ever."

PS. Let me know when you want me to come over and do the tubal ligation. We just need some Vicodan, a pair of manicure scissors, and a shoelace.

 

Mal, you're right on the money on this one. Not only is this PINK fad the stupidest clothing line I've ever seen, it makes no sense. Is PINK supposed to stand for something? Or are people just so desperate to belong to something (fad/sorority/club/whatever) that they fall into this and many other marketing schemes like lemmings falling off a cliff?

And Fred, the only thing that "sux" is your inability to use a few extra keystrokes to get your point across. You still need to know how to spell properly if you want to fill out that application for that job at McDonalds.

Agreed, Mushroom. I miss TypeKey.

~Gonzo

 

god. reading your post made ME feel like i was 15 again, but with a much stricter mom and having to justify an interest in adorable undies. kids who care about clothes want to wear cute underwear. it doesnt mean they are having sex. it may mean they WISH someone was seeing them in their undies but what's wrong with that at age 15? seeing people in their undies doesn't always lead to sex, anyway. it's alllll part of growing up.
i think the clothes are ugly as fuck but if there weren't people out there WEARING these ugly as fuck clothes then we wouldn't have anything to talk about right? how boring that would be.

 

Does cute underwear = thongs? 'Cause you can't honestly tell me that 15 year olds are thinking about how fashionable they are with that constant, nagging wedgie.

That's either because they are impressionable and/or they're wearing it because they think the boyfriend wants to see it.

 

I hate Pink. Both the color and this stupid clothing line.

Why is it that most of clothing I see in this line is rarely pink?

Lemmings is right.

(and dammit, LAist, I can't sign in to comment! Bring back TypeKey!)

wskrz

 

[1] Wow, what a creative and refreshing idea. No one's ever thought of that before. You are a genius. I will gladly don PINK asswriting panties and post photos of myself, as long as I don't personally have to purchase the panties because I think they're a waste of money.

However, in the interest of fairness, you may only comment on the clothing and/or projections about why I am wearing the clothing, since that's all I did in the article above. But that would be really boring, because, well, I already did it.

[9][19] I didn't say 15 year olds were stupid. In fact, I don't blame 15 year olds for anything. However I do blame Victoria's Secret for buying into this culture of sexualizing and objectifying teen girls. I'd rather encourage them to see themselves as physicists or lawyers or successful businesswomen rather than sex objects. Of course 15 year olds think about sex. That's not the point. Come on, we were all 15 once. Well, except for me. I emerged from the womb as a 26 year old and that's why I have such trouble conceptualizing tweenhood.

"Say hi to a 15 year old girl sometime"?
At what point in this article did I say I live in a cave and have no human contact? Hold on, let me scroll up and look...

 

ur 2taly old 2 gonzo. sux h4rd. wutz wrong w. micky d'z btw? r u 2 gud 4 n honest j0b? k bi.

ps-- srry u cnt see thru da system uv "prpr" sp3llin. ur a sh33p. k33p sp3llin da "rite" wey, c if i cur.

 

omgolz. laist gitz oldr evrday. 2daiz iz tha old3st y3t. soooo on top uv wutz yung n hip 4 sher. upset at sorority grlz. lolz!!1111 i lub WINE!!!!!1111

know tipe key sux mi balzognaz.

tykejohnson

 

this was hilarious, for sure.

 

I enjoyed your abrasive commentary. Personally, anything written across the ass is just ridiculous; it screams fad-ish kitch.

Perhaps they're all colorblind?

 

BTW, Victoria's secret? "She's" Victor. Thank you very much, folks, good night.

-redteam

 

It is a great marketing ploy to bring in younger customers. Too bad they don't recognize it as such. They probably just think it is all "cute". The color issue doesn't bother me so much. I think of it as a brand name and not a color. The slogans bother me because they are too dumb for words. But I guess im old as h3ll. sux.

 

There's nothing wrong with spending all your money and your parent's money on cute undies! Fuck college and all that getting ahead crap!!! There's honor and dignity in any job that only needs you to be able to say, "Would you like fries with that?"

I have no status and no pride without the permission of my Corporate Masters--there is no finer statement than that.

 

I don't get this either. I think that any word found on clothes, unless it DOES make real sense to everyone, it's totally tacky and looks horrible.
Being from Argentina and reading this amazes me. I never thought that people could reach this amount of consumerism, and this comes from a person that has very materialistic people around her!
I think they just like it because it's Victoria's Secret who launched this line. If it were some other brand, it would have been ignored, even frowned upon.
Nowadays, people live to spend or that is what they think. I almost don't spend any money in clothes, and I'm a perfectly happy person. Learn from my example. :D

 

I have to say that I worked at Victoria's Secret for 3 years as a manager and I have to laugh at this all. I actually ended up quitting because I had a better job Opportunity that would allow me to stay away from kids! I agree (along with many of my workers) that young girls recieve so much pressure to act older and fit in with the girls who are buying into this stuff. I also agree they should wait a few years before they walk into those VS doors. I hated to be the one to sell sexy panties and sleepwear to a girl that could not even drive. As for VS though. They are not these girls' mothers. My mother never bought me anything VS. Not even when i started working there. I see way too many mothers bringing their girls in and actually encouraging sexy panties. This sickened me. But with all this said, you have to give VS some serious credit. They launched this line and it has taken over the profit margin for them. Not only do they have people loving it, but they have tons of people hating it, no matter what side your on, you talk about it. That is the genious about it. The only bad publicity is no publicity. Remember that when you blog and complain.

-Sam

 

i honestly hink that its just another crzy fad. im sure when u guys were 15 u wore something that everybody thought was cool and popular. im not saying its good to encourage girls to wear thongs and g-strings or anything like that im just saying its what kids like these days. i mean im 19 i wear victoria secret not pink, but i dont think the line is stupid or anything i mean seriously it just clothing who cares what other people wear u should just care about what u wear. it there body's they can wear whatever they want to wear.

 

im 18 and i think vs pink is just style of cloth. i wear vs pink sweats and panties, but i think your goin over board with the if its not pink why does it say pink thing, its just the name of the cloth line if u dont like it then dont buy it. u dont have to make up silly names about what pink stands for like "pink stands for pussy inside needs a kiss", your talking about how pink is some kind of sex clothing line and how kids shouldnt have sex or have dirty inaproprite clothing, when u come up with a thing like... "stands for pussy inside needs a kiss"
it seems to me your just some crzy bitch who cares way to much about what other people wear!

 

I don't see anything wrong with Victoria's Secret PINK line. "Pink" is everywhere because that is the name of the line. Get it? Obviously you don't. They are not sexualizing these little 15-year-old white girls, media is. If you go the panty bar, firt off, only 20% of the panties are actually thongs. Everything else are boyshorts and regular ole panties. Their intention is not go show off your thongs to your science partner, it's for girls to actually like their bodies. Who wants to wear granny panties just because they're a size 9? And it's the parents fault if they're even allowing their pre-teens or teens to wear thongs & G-string in the first place.

 

I have worked at Victoria's Secret for the past two years, and worked specifically in the Pink room. For those unaware, Victoria's Secret separates its sub-brands (Pink, Angels, Body by Victoria, etc.) by room. And honestly, all the points brought up in your blog entry, as well as the comments made in regards to it, I've heard it several times. And I just want to make a couple things clear for the record.

First off, you can only imagine how much I enjoy having to explain several times throughout my work shift that "Pink" refers to the brand rather than the color. It is beyond me why people will take the brand name so literally. I don't see people complaining that Wet Seal doesn't actually have anything to do with hosed down seals balancing beach balls on their noses. And if you look at it from a products and marketing stand point, it would be pretty ridiculous to create an entire line that only consisted of pink colored clothing because people want to take the brand name so literally.

Secondly, most things sold in Victoria's Secret are not for little teenage girls, and thats why it is not marketed to them. But of course, thats not going to keep them out of the store. So as a solution and also a way to gain a profit, Victoria's Secret created the Pink line. This way teens had a sub-brand specifically for their age group. The Pink line has lounge wear (can be both clothing or pajamas) with bright colors and cute prints. The bras are also made in smaller sizes for teen girls. Most of the bras in the Pink collection are basic t-shirt bras in either basic solid colors or cute prints. Sure, I'll find teens in other sub-brand rooms that probably aren't age appropriate for them, but I'll also find ladies in their 30's, 40's, 50's, and even 60's shopping in Pink (for themselves). We don't market for this to happen, but we have no control over it.

I hope this clarifies your qualms with Victoria's Secret and our Pink line. And for someone who does not shop at Victoria's Secret, and seems to have no knowledge of the company or its sub-brands other than seeing people wearing our products, I'd say either research what you're about to talk about or stick to things you actually know.