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A large building near Pico & 14th Street in Santa Monica went ablaze in the early evening, blocking out the sun (and now the moon) with giant black clouds.
Earlier reports believed the fire to be coming from an apartment building, but officials now believe a CD manufacturing company to be the unfortunate burn victim, and the jewel cases are suspected of fueling the fuego.
According to AM radio, there were no reported injuries and no evacuations -- just lots of onlookers.
However CBS2 is saying that one firefighter was injured.
More photos after the jump...
Photos by Lisa Brenner
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Do you know the name of the company burning? Not one report has been made on the name of the company.
Jewel cases are flammable? Man, I'm in big trouble.
By the way, amazing photos. The one of the helicopters looks like Nam, and the fireman and police car look straight off the front page.
Cool shots and writeup, Lisa. I was there too, we may have crossed paths...
my photos here
The name of the Company is IMPERIAL MEDIA SERVICES.
This is the SECOND fire at this company in recent years.