Some insects, a catapult, and some little tiny pies

You may already be aware that there is a major bee die off going on right now, threatening the bulk of the US fruit and vegetable supply. Let's hope that this awesome video was made during happier times for the honey bee, and that no bees were harmed during the making of the video.

Using a complex system of live insects, models, droplets of liquid and lots of pies, director Richard De Aragues has shot a jaw dropping ad spot with the Viral Factory and Mad Cow Films for Samsung.

Enjoy! ©