Besides exposure for new and upcoming music, SXSW also serves as a launching pad for products, companies and shows like MTV's upcoming Human Giant. Starring funny men Aziz Ansari, Rob Huebel and Paul Scheer, the show kicked off a sneak preview party last night at Friends on 6th St. We ran into Sam Grossman, development exec at MTV. He talked about the new sketch comedy show with us over beers.

“There’s a Bugs Bunny aspect to it. People are blown up and then two minutes later they are fine. We call it cartoon realism for the video game generation,” he laughs.

Half the episodes were shot in LA and half were shot in NY. Why? Actors Huebel and Scheer live in LA, while Ansari and writer/director Jason Wollner live in NY. Cameos are made throughout the season from comedians like Patton Oswalt, Eugene Mirman and Jonah Hill. The preview played in front of a packed house and we can attest, this shit is funny!

We also learned that MTV’s accompanying Thursday night lineup includes Short Circuitz, a sketch comedy show starring Nick Cannon, and Adventures in Hollywood, a reality show following Atlanta’s Oscar-winning rappers 36 Mafia on their move to Los Angeles. We're really excited about the latter. Posh Spice is gonna have nothing on them.

We're also pleased to report that the Wilmer Valderrama-hosted insult competition Yo Momma will not be returning.

Human Giant premieres April 5.