El Segundo's DirecTV is trying to sell us on their better picture through High Definition equipment (and extra monthly service fees, natch) by making us want to see every hair in Burt Reynolds' chest? (Full screen image here)

Thank you, but maybe HD is too accurate. Maybe we don't even need television anymore. Maybe we should go back to sitting around the fire and telling tall tales about giants and blue oxes.

Although it's slightly humorous, it's mostly disturbing. And how un-PC to have the Smokey & The Bandit star on top of a bear-skin rug. You might have been able to get away with that type of animal cruelty in the 70s, Murdoch, but these are different days.

Go back to convincing us that HD is the way to go by showing us things that we really care about. Namely the letters on Wheel of Fortune, the text next to Colbert when he's ranting during The Word, and the hairs in the middle of Salma Hayek's unibrow when she played Frida Kahlo.

That will sell some HD.