LAist: Pinkberry: What's the Big Deal?

Lindsay William-Ross

Thu, 25 Jan 2007 18:04:55 -0800

Henry D- I grew up eating YogenFruz in Toronto! If I recall correctly, there you'd watch them drop a "brick" of "yogurt" into the machine and then it would get compressed and squeezed out. It had a distinct gritty texture and a fuller flavor than Pinkberry, which I thought about as comparison when I tried the Pinkberry. Funny you brought that up.

Wad

Thu, 25 Jan 2007 18:00:08 -0800

Since Pinkberry was founded by a Korean, the Koreatown businesses caught wind of Pinkberry's success and now the same yogurt is available at roughly one outlet per block. Pinkberry's hype is simple. It was P.T. Barnum who said, "Nothing draws a crowd like a crowd."

Henry D

Thu, 25 Jan 2007 16:16:21 -0800

Good assessment Lindsay. The frozen yogurt is more on the water-based side than milk. The quality of the fruit is really good though. Back up in Canada they have a similar chain called Yogen-Fruz, which is awesome. Pinkberry is kind of like the Sanrio of frozen yogurt. That's the main attraction I think.

rpoynter

Thu, 25 Jan 2007 15:44:33 -0800

just opened today in los feliz. i got a sample. not bad. but didn't moisten my pants in pleasure, per the reactions i've heard.