Introducing the new Grand Avenue

newgrandave_aveb.jpg
Eli Broad (with glasses) and Mayor Antonio Villaraigosa stand in front of one of the models of the new Grand Avenue at today's press conference.

We admit, we are entranced by shiny, pretty things, and in this case that goes for things encased in translucent glass, too. We're talking about debut of the design of Grand Avenue, phase 1, by a team of architects led by superstar Frank Gehry. The design includes two towers, a big park, retail space, condos, a 5-star hotel, rooftop pools and even a big grocery store. These are, as Frank Gehry said, are the things the community wants. "We yearn for a center," he told the assembled dignitaries and media people.

There were an array of speakers: the rich and powerful (Angeleno Eli Broad and the head of Related, the developer Steve Ross), the political (Supervisor Gloria Molina, Councilwoman Jan Perry, the Mayor) and Frank Gehry. They said what you'd expect — creating a center for the city, unique opportunity, working together — "This is a city of dreams," Mayor V said. "This is a city of hope. If not here, where?" Steve Ross agreed. "Great cities require a great center," he said, then proceeded to imply that New York, his home, would always be greater. But Frank Gehry got things back on track, asking "What can it be? What should it look like?" then answering himself: "It shouldn't look like New York. It shouldn't look like Paris. It should look like us."

He spoke of using outdoor space, and terraces, then finally gave up and gestured at the models, letting them speak for themselves. We would have taken more photos of the models if we'd realized that the press kit they gave us featured just two images — they're after the jump.

What do you think of the new Grand Avenue?

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Looking southeast with Disney Hall in the foreground.

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An elevation of the towers and retail space (little silver people are glued in, shopping).

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Comments (11) [rss]

Wow. It's only been made public today, and already it hasn't aged well. Just wait until 2036...can you say "what were we thinking?" Well, you will.

I think it looks nice and airy...and Gehry is right, we shouldn't look like other cities such as New York. Why would we want to look like a filthy, suffocating jumble? Or a result of neurotic over-building?

I love the idea of translucent skinned buildings. The retail unfortunately mimicks too much of Disney Hall, especially the pink glowing building. It needs to be more restrained. I do love that the trees are growing all over the buildings.

how are the people going to shop when they can barely fit in the building?!

The theory there is good, it's the execution I don't like. Put bluntly: I like use of the open space, and the sizes of the buildings in relation to each other. I don't like the shapes of the buildings being too similar to Disney Hall.

Looks great. Wonder who's actualy going to be able to afford to live there? I'd be nice if they could spend some of their millions bulding something that real, working citizens can actualy afford to live in.

J Sparks - of the 500 units they're building, 100 are reserved for affordable housing. From what I understand, that's what will be in the shorter tower.

Wow, a whole 100 units of affordable housing. That's about 450 people who can now afford to live downtown.

I know: Tear down the Bradbury and Cliftons' and build a monomaniacal architectural showpiece! Brasilia anyone? Maybe in 50 years this frightful piece of shit will be ironically hip and the artists will move back into its dilapidated ruins.

It's pretty bland building for a city of dreams. Can't we dream bigger than that?! Look at shanghai... it's not always great but it's way more innovative and iconic.


http://pic.templetons.com/brad/photo/china/shanghai/img_6377.jpg

Is it just me, or is there not one right angle in this entire project?

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