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March 4, 2006

Planez-N-The Hood?

nwax2.jpg

It was funny enough when Northwest Airlines chose the web address nwa.com. Now, from what we've seen on a recent flight, it seems they've redesigned their logo and branding to emphasize the NWA identity -- as though an identity as "NWA" wasn't already taken by Compton's original Boyz-N-The Hood. First of all, going by their initials did not work out for Kentucky Fried Chicken, which has put the "fried" back in their name after years of trying to go by "KFC." Second, we're pretty sure no one at the corporate NWA is an OG, but don't they realize the connotations their nickname has for members of Generation X?

Also in the news, Northwest seems to have gotten its pilots to agree to a pay cut in order to save the company enough money to keep it from going bankrupt for a while longer.

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