Move over Spike and Lifetime, there’s a new playah in town. Meet Logo — the latest venture of MTV Networks that caters to a primarily gay audience. The new ad-supported, basic cable channel makes its debut later today in about 10 million homes and, according to Logo’s website, will feature: “…more than 200 lesbian and gay films, an ongoing documentary series, newscasts tailored for a gay and lesbian audience and quality original shows and specials.”

Two of the channel’s upcoming original programs include “Noah’s Arc” (a comedy series about four gay African-American guys living in LA) and “Surfer Girls” about a bunch of doctors, realtors and lawyers who love to surf, and who just happen to be lesbians. Later next month, the channel will provide the first-ever TV coverage for the GLAAD (Gay and Lesbian Alliance Against Defamation) Media Awards.

Now, of course, the launch of the new channel is not without controversy. Did you expect anything less? The Christian public policy women’s organization, Concerned Women for America, has decried Logo’s launch. According to the organization’s most recent press release:

“This is a sad day for America’s children,” said Dr. Janice Crouse, senior fellow of the Beverly LaHaye Institute at Concerned Women for America. “LOGO is another assault on our children’s innocence. Gay activism, solidly established in our schools, is now spreading right into the nation’s living rooms.”

Oh brother. Here we go again. Good luck with the venture, MTV. Sounds like you’re going to need it.