LAist: Los Angeles, Mexico

cindylu

Fri, 29 Apr 2005 16:06:14 -0800

The billboard isn't about assimilation. If I live in the US that does not mean that I have to adopt all the customs of the US. I'm not going to lose my language and I'm not going to stop calling myself a Mexican. If you look closer at the billboard, it says "tu ciudad, tu equipo." All that means is "your city, your team." I take that simply as a call for Mexicans to feel some sense of ownership and investment in this city that we have been living in since before the US decided it wanted to live out it's Manifest Destiny dreams.

jeannie

Fri, 29 Apr 2005 11:44:45 -0800

I'm sure the Mexicans would have a problem if some LA station put up a billboard saying Cabo San USA with the Empire State Building on it. It is a matter of sensitivity, you'd think the Mexican who are so sensitive about immigration would get it.

alex the sea turtle

Fri, 29 Apr 2005 08:59:57 -0800

I think it's funny. Those who think everyone must assimilate get over yourself. This is a free country. In a free country if someone wants to put a billboard like this go for it. It's not hurting anyone.

Lola

Thu, 28 Apr 2005 21:20:31 -0800

I don't care if there is a huge population of Mexicans here. You are in American now. You assimilate here, not the other way around. BTW, I'm first generation.

cindylu

Thu, 28 Apr 2005 16:51:55 -0800

I think it's funny and will make you look twice. I've never watched news on 62, but if non Mexican Spanish speakers are concerned there are other Spanish language newscasts on Telemundo and Univisión that cover news from all over Latin America.

heartattackandvine

Thu, 28 Apr 2005 16:06:47 -0800

It seems to me a strange marketing choice, considering there's also a large Spanish speaking Central American audience in L.A. that might not appreciate a Mexico-dominated newscast.