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Is this really a big deal? What's so wrong with a Spanish language station target marketing its audience? Americans for Legal Immigration are calling the ads offensive and an emailer to Worldnet Daily believes the ads mean "they don't have to hide their intentions anymore."
We're not quite sure who "they" are but the station says that people of Mexican descent make up a large part of the city and that the Spanish language newscast is popular amongst that audience.
Color us shocked. While we have a station for men and a station promoting black star power, we never would've guessed that a Spanish language station might actually market to Mexican-Americans and Mexican Immigrants.
(via sploid)
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It seems to me a strange marketing choice, considering there's also a large Spanish speaking Central American audience in L.A. that might not appreciate a Mexico-dominated newscast.
I think it's funny and will make you look twice. I've never watched news on 62, but if non Mexican Spanish speakers are concerned there are other Spanish language newscasts on Telemundo and Univisión that cover news from all over Latin America.
I don't care if there is a huge population of Mexicans here. You are in American now. You assimilate here, not the other way around.
BTW, I'm first generation.
I think it's funny. Those who think everyone must assimilate get over yourself. This is a free country.
In a free country if someone wants to put a billboard like this go for it. It's not hurting anyone.
I'm sure the Mexicans would have a problem if some LA station put up a billboard saying Cabo San USA with the Empire State Building on it. It is a matter of sensitivity, you'd think the Mexican who are so sensitive about immigration would get it.
The billboard isn't about assimilation. If I live in the US that does not mean that I have to adopt all the customs of the US. I'm not going to lose my language and I'm not going to stop calling myself a Mexican.
If you look closer at the billboard, it says "tu ciudad, tu equipo." All that means is "your city, your team." I take that simply as a call for Mexicans to feel some sense of ownership and investment in this city that we have been living in since before the US decided it wanted to live out it's Manifest Destiny dreams.